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Claire’s D.I.Y. Collection

Details

Objective
Create a DIY perfume concept for the tween girl who’s all about expressing herself. Customizable bottles packed with stickers let her make every bottle her own

Target
Girls 7-11

Distribution
Exclusively created for Claire’s

SRP
1.7 oz EDP $16.50

 

Claires_Grid_1-Group_large
Claires_Grid2_1-JuicyFusion
Juicy Fusion

Claires_Grid2_2-SugarDream
Sugar Dream

Claires_Grid2_3-BerryBloom
Berry Bloom

Claires_Grid_3-Group_large

Packaging Each “kit” contains undecorated neon glass and caps wrapped with a clear-backed sticker sheet, for an engaging, all-over decorated effect on shelf. When removed from the box, the stickers are hers to apply ...

Fragrance/Formula A range of fruity floral citrus, gourmand, and fruity floral berries designed to appeal to this young consumer, while meeting the approval of her mom.

Claires_1_JuicyFusion
Juicy Fusion
Claires1_JuicyFusion_TopNote_Apple
Top Note

Apple

Claires1_JuicyFusion_MiddleNote_Peach
Middle Note

Peach

Claires1_JuicyFusion_BaseNote_Amber
Base Note

Amber

Claires_2_SugarDream
Sugar Dream
Claires2_SugarDream_TopNote_Mandarin
Top Note

Mandarin

Claires2_SugarDream_MiddleNote_DragonFruit
Middle Note

Dragon Fruit

Claires2_SugarDream_BaseNote_Vanilla
Base Note

Vanilla

Claires_3_BerryBloom
Berry Bloom
Claires3_BerryBloom_TopNote_Strawberry
Top Note

Strawberry

Claires3_BerryBloom_MiddleNote_PinkJasmine
Middle Note

Pink Jasmine

Claires3_BerryBloom_BaseNote_ExoticWoods
Base Note

Exotic Wood