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Joseph Abboud Collection

Details

Objective
Expand the Joseph Abboud offering with a distinct cologne designed as the perfect compliment to the brand’s essence of approachable elegance.

Target
Men 35-54

Distribution
Exclusive to Men’s Wearhouse and Joseph A. Bank

SRP
3.4 oz EDT $65
1.7 oz EDT $50
6.0 oz Body Spray $20

Accolades
Women’s Wear Daily

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Packaging Working directly in collaboration with Mr. Abboud, the design was inspired by the textural, layered essence of his design vision. The packing blends tonal warm and cool shades with contrasting textures of plaid and herringbone. The collaboration resulted in a unique offering that evokes the heritage of classic menswear, while infusing it with today’s modern sensibilities of clean lines and refinement.

Fragrance/Formula Threading a line of modern freshness, Signature offers a intriguing blend of modern sophistication and sensuality. Opening with fresh top notes of citrus and bamboo the fragrance dives into a heart of lavender, geranium, and sage, closing with a woodsy base.

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Joseph Abboud
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Top Note

Bamboo

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Middle Note

Sage

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Base Note

Moss