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UO-Rosebuds_Feature_large

UO Petal Oils Collection

Details

Objective
Create an innovative, eye-catching perfume and multi-use oil collection rich in naturals and effortless to use

Target
Women 16-28

Distribution
Created for Urban Outfitters

SRP
.93 oz $18 Rollerball
3.93 oz $28 Multi-Use Oil

Accolades
Stylecaster.com
UO.com Top Rated Product

“AMAZING ... The Best Product UO Sells!”
— Emmi, UO.com
UO-Rosebuds_Grid1_Rollerballs_large
UO-Rosebuds_Grid2_1-Rosebuds
Rose Petal

UO-Rosebuds_Grid2_2-ForgetMeNot
Forget-Me-Not

UO-Rosebuds_Grid2_3-Amaranth
Globe Amaranth

UO-Rosebuds_Grid3_OilsGroup_v3

Packaging Lush real flowers suspended in oil immediately convey a natural ingredient story. An oversized rollerball and apothecary dropper have a simple, throwback feel.

Fragrance/Formula Moisturizing and multi-use with nourishing natural apricot, sweet almond oils and Vitamin E. Scents include modern fresh and fruity roses, and citrus green tea.

UO-Rosebuds_1_Rose
Rose Petal
UO-Rosebuds1_Rose_TopNote
Top Note

Rose

UO-Rosebuds1_Rose_MiddleNote_Peony
Middle Note

Peony

UO-Rosebuds1_Rose_BaseNote_WhiteMusk
Base Note

White Musk

UO-Rosebuds_2_ForgetMeNot
Forget-Me-Not
UO-Rosebuds2_ForgetMeNotOil_TopNote_ForgetMeNot
Top Note

Forget Me Not

UO-Rosebuds2_ForgetMeNotOil_MiddleNote_PeachBlossom
Middle Note

Peach Blossom

UO-Rosebuds2_ForgetMeNot_BaseNote_GreenTea
Base Note

Green Tea

UO-Rosebuds_3_Amaranth
Globe Amaranth
UO-Rosebuds3_Amaranth_TopNote_Bergamont
Top Note

Bergamot

UO-Rosebuds3_Amaranth_MiddleNote_Peony
Middle Note

Peony

UO-Rosebuds3_Amaranth_BaseNote_SparklingMusk
Base Note

Sparkling Musk