An Intimate Brand Connection
Unlike any other retail category, fragrance products have the ability to make both a visual impression and create a scent footprint in the minds of consumers. They have the power to turn heads, draw comments, evoke memories and make the wearer feel fantastic. All of these factors help them forge a very strong emotional connection back to the core brands they represent. The daily ritual of putting fragrance on also creates an ongoing brand touch point that very few products provide, making it one of the most consistent and intimate connections your brand can make.
The Enormous Upside Potential
With the revenue statistics below, it's clear why private label and licensed fragrances fragrances have become the go-to product for the world’s most celebrated retailers and brands.
Read more statistics about men's and women's fragrances (PDF)
- $30 billion in retail sales worldwide
- $6 billion in retail sales in the U.S.
- 67% of the sales are comprised of female-branded products
- 27% are male-branded products
- 6% are unisex-branded fragrances
Please contact Tru Fragrance
today to learn more about the on-trend licensed
and private label fragrances
we can develop for you.