Company

Tru Fragrance (formerly “Romane Fragrances”) is a fragrance manufacturer that was founded by Bernie Dworin in 1969 to develop fine fragrances for independent clothiers. Over the last 43 years, it has grown to serve both the independent, licensed and private label fragrance markets, as well as niche segments in every retail price point ranging from $9.99 to $99.00. Whether we are creating a brand for young teens, mature women or any other target market, the Tru Fragrance development process remains the same: We use a powerful combination of art and science to develop great fragrance brands that consistently resonate with consumers in an emotional way.

A Fragrance Partner That's Tru to Your Brand

At Tru Fragrance, we are committed to:

• Gaining a Tru understanding of the consumer and why and how different scents attract different target markets
• Finding all the Tru insights that drive consumers toward purchase
• Creating great brands that resonate Tru to the consumer
• Building merchandising and marketing plans that stimulate awareness, consideration and Tru customer loyalty
• Being a Tru partner to the private label and licensed brand customers we serve in every market
• Ensuring each product has a compelling product and profit story with Tru upside potential

Please contact Tru Fragrance today to learn more about the on-trend licensed, created and private label fragrances we can develop for you.