Building Your Fragrance Brand

With thousands of fragrances launched in the marketplace every year, it’s critical that your brand’s unique fragrance story resonates with consumers. The expert brand builders at Tru Fragrance believe the best way to achieve that resonance and gain momentum in the marketplace is to build your brand identity based on key consumer insights — those derived from research, business intelligence gathering, competitive analysis and consumer trend analysis. How seriously do we take this process? Although our experienced brand builders have successfully launched hundreds of products, we still turn down opportunities to build fragrance products if the client isn’t committed to the up-front collaboration, time and effort it takes to do this right. Please contact Tru Fragrance today to learn more about the on-trend licensed, created and private label fragrances we can develop for you.