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For the latest in news and information about Tru Fragrance, its brands, or any of its retail partners, please select any of the links below or go to our products page to see a representation of our portfolio. Tru Fragrance is proud to create, develop and market on-trend fragrance and beauty brands for consumers everywhere. For all media inquiries, please email us at Tru@formulapr.com
  • Jul 31, 2013 || Tru Fragrance Declares Honey as Fall’s Most Sought-after Note

    Firmenich Perfumer, Pierre Negrin, Debuts Honey in Limited-Edition Fragrance Alongside Season’s Highly Anticipated Fashion and Beauty Launches

    CHICAGO–()–Tru Fragrance, a leading boutique fragrance development company, today announced Honey as the HipNote for the fall season. A versatile scent that adapts attributes from its origins, honey can be woodsy, floral or herbal. HipNote Honey comes from the Acacia shrub, giving it a complex sweetness and delicate, floral aroma that is familiar to many. The fragrance was crafted to mingle the sensorial sensations of flavor and scent.

    HipNote Honey features top notes of delicate freesia, hedione and muguet, which evoke the feeling of a fresh fall breeze, blooming flowers and a vision of bees working effortlessly in a scenic garden. The scent was crafted by Pierre Negrin, perfumer at Firmenich, who is celebrated for capturing the sensations he feels around him to create olfactory snapshots that translate impulses, visions and desires. To marry the notion of flavor with the fragrance, Negrin worked closely with the flavorists and perfumers at Firmenich using the company’s state-of-the-art Smell-The-Taste™ technology to develop HipNote Honey. Negrin is behind a notable collection of fine fragrances, including Calvin Klein Encounter, David Beckham Homme, Ralph Lauren Polo Black, Tom Ford Black orchid Voile de Fleur and was awarded the “Prix International du Parfumeur Createur” by the Societe Francaise des Parfumeurs.

    “Our fall 2013 HipNote is a celebration of one of the most familiar elements in the world. It’s a light, warm note that is enjoying a resurgence at this moment in time,” said Renee Bukowski, Senior Product Development Manager at Tru Fragrance. “By bringing forth its distinct flavors and aroma, we looked to create a new way to truly experience honey.”

    Honey, a solvent extracted from beeswax that produces a highly fragrant absolute used for golden-ambery notes, has had significant cultural importance throughout history. From its very basic use as a food source, honey has evolved into an inspiration for fashion and beauty trends, such as vibrant honey yellow and honey brown hues that are springing up on fashion runways. It has also recently emerged as a big part of cocktail culture with the introduction of several honey infused spirits. From a design standpoint, honeycomb is prevalent in a number of trending prints and home wares.

    This fall, HipNote Honey will shine alongside celebrated fragrances including Honey by Marc Jacobs, Fame by Lady Gaga and Pure Honey by Kim Kardashian, as well as Poison by Dior, Angel by Thierry Mugler, Nectarine Blossom & Honey by Jo Malone. It is available to a limited number of fans on the Hipnozes by Tru Fragrance Facebook page, an interactive online community that connects consumers who share a passion for fragrance, beauty and fashion.

    HipNote Honey is the ninth seasonal trend scent forecast by Tru Fragrance in partnership with fragrance experts from around the world. To learn more about the seasonal HipNotes visit www.facebook.com/Hipnozes.

    About Tru Fragrance

    Tru Fragrance creates custom fragrances and scented brand extensions in the bath, body and skincare categories for niche and specialty retailers worldwide. Formerly Romane Fragrances, the company brings 44 years of experience to the fragrance development space. Leveraging a distinctive business model, Tru Fragrance manufactures, launches and markets private label fragrances by working with retail and brand partners from conception through launch, bringing to market unique products that strengthen brand loyalty among consumers while helping retailers boost their transaction size and bottom line. For more information, visit www.trufragrance.com or www.facebook.com/TruFragrance.

    FULL STORY
  • Jun 26, 2013 || Tru Fragrance Announces Chicago Will Bloom for Second Harvest of Locally Grown Perfume

    Tru Blooms — Unique Fragrance Initiative — Back for Second Year to Revive Urban Beautification Efforts, Provide New Jobs and Create a Unique Fragrance

     

    CHICAGO--(BUSINESS WIRE)--June 26, 2013--

    Tru Fragrance, a leading Chicago-based boutique fragrance development company, today announced the second harvest of Tru Blooms, a first-of-its-kind initiative that originally debuted in 2012. This year’s project will transform even more of Chicago’s gardens and green spaces into growing spaces to cultivate flowers that will be harvested and bottled into a limited edition perfume.

     

    Building off the program’s inaugural success, Tru Fragrance will once again spearhead the initiative in partnership with the City of Chicago and local community organizations, including Chicago Park District, Chicago Botanic Garden, Growing Power, Growing Home, NeighborSpace and newcomer Whitney Young High School, to fulfill the project’s mission of sustainability, urban beautification and economic development. In 2012, Tru Blooms cultivated more than 22 green spaces throughout Chicago, provided specialized job training for more than 150 workers, and created more than 60 jobs for local residents. This year, twenty-seven green spaces are being planted across the city, and the team behind Tru Blooms hopes to provide even more jobs and job training to local residents.

     

    “Tru Blooms fosters opportunities for Chicagoans as part of Mayor Rahm Emanuel’s goal of making Chicago the greenest city in the world,” said Karen Weigert, Chief Sustainability Officer for the City of Chicago. “As the Mayor’s efforts to create jobs and boost economic growth continue, we look forward to Tru Blooms’ second year success as this company highlights sustainability and local development that benefits Chicago’s communities.”

     

    Tru Blooms gardens are being planted throughout Chicago this month with rose geranium, patchouli, rose and lavender. Perennial flowers planted in the original green spaces, including Grant Park, will bloom again, along with new gardens at Whitney Young High School, Cantigny Park, Peggy Notebaert Nature Museum and Uncommon Ground. The gardens are being cultivated by volunteers and farmers employed by local nonprofit organizations.

     

    “We embarked on the Tru Blooms project with a simple vision — to create a sophisticated, glamorous perfume that women will feel they want to have, and to create it through unique program that gives something back to the city we all love and call home,” said Monte Henige, CEO and owner of Tru Fragrance. “As a local company, we’re committed to operating responsibly and doing what we can to benefit Chicago and its residents. We’re grateful to have the opportunity to bring Tru Blooms back for a second harvest and that we’ve got such great partners on board to bring it to life.”

     

    Tru has partnered with Stephanie Hakes, esteemed perfumer from global fragrance house Ungerer & Company, to capture the essential oils and essence of the flowers to create the limited edition Tru Blooms Second Harvest Eau de Parfum, a scent that will be totally unique to Tru Blooms first harvest fragrance. The bottle, packaging and scent will be designed, created and produced by Tru Fragrance in Willowbrook, IL. Tru Blooms Second Harvest Eau de Parfum will be available in two sizes — 50 ml ($42) and 15 ml ($20) at select retail locations and online at www.trubloomschicago.com beginning in November. Pre-orders for the limited edition fragrance will begin online on October 14.

     

    For more details on Tru Blooms, visit www.trubloomschicago.com.

     

    About Tru Fragrance

     

    Tru Fragrance creates custom fragrances and scented brand extensions in the bath, body and skincare categories for niche and specialty retailers worldwide. Formerly Romane Fragrances, the company brings more than 42 years of experience to the fragrance development space. Leveraging a distinctive business model, Tru Fragrance manufactures, launches and markets private label fragrances by working with retail and brand partners from conception through launch, bringing to market unique products that strengthen brand loyalty among consumers while helping retailers boost their transaction size and bottom line. Tru Fragrance has offices in Chicago and New York. For more information, visit www.trufragrance.com or www.facebook.com/TruFragrance.

    FULL STORY
  • Jan 9, 2013 || TRU FRAGRANCE ANNOUNCES PARTNERSHIP WITH LIFESTYLE EXPERT DANNY SEO

    New York– (January 9, 2012) – Leading fragrance development company Tru Fragrance today announced a new partnership with bestselling author, TV host, designer and eco-friendly lifestyle expert Danny Seo. The pioneering beauty company will team up with Seo to develop and bring to market a line of beauty products that have a game-changing back story and boast a set of formulations that are unique and innovative to the industry. The line will include new concepts in fragrance and skincare, driven by partnerships with some of the world’s most talented perfumers and global fragrance powerhouse, Firmenich.

    “I met with numerous companies about creating a new line of products and what I loved about Tru Fragrance is their willingness to think outside the box and their commitment to producing high quality products,” said Seo. “And they are so appropriately named to be my partner: I believe they really will remain ‘Tru’ to my desire to create extraordinary products for women all over the world.”

    An environmental lifestyle authority with a roster of high-profile, A-list celebrity clients, Seo has authored nine bestselling books and pens a nationally syndicated column called Do Just One Thing. He has become a leading resource for Americans who aim to live a life that marries great style with sustainability. Seo’s existing collection of environmentally-friendly home products continues to gain in popularity for retailers across the United States, Canada and Europe.

    “At Tru Fragrance, we pride ourselves on providing industry innovation through new and unique products for our customers,” said Monte Henige, CEO of Tru Fragrance. “Danny’s background in the beauty space combined with his passion for the world around us made this partnership a perfect fit as we look to consistently deliver something new to consumers and meet the growing demand for unique and efficacious beauty products.”

    The line of beauty products will range from unique fragrances to innovative skincare products and is expected to be on store shelves in fall of 2013.

    For additional information about Tru Fragrances and its portfolio of fragrances, please visit www.trufragrance.com

    About Tru Fragrance
    A custom fragrance development company that creates, manufactures and markets private brand fragrances for niche and specialty retailers worldwide, Tru Fragrance (formerly “Romane Fragrances”) develops custom fragrances and scented brand extensions in the fragrance, bath and body, and skincare categories. With 42 years of experience, Tru Fragrance offers custom brand development backed by consumer insight, design and formulation expertise, and extensive marketing and merchandising strategies for independent and boutique retailers, specialty chain stores, online retail and mass merchandisers in every retail price point ranging from $9.99 to $99.00. With offices in Chicago, New York and Denver, the company offers an “industry first” category management system that takes retailers through every step of the branded fragrance process including brand interpretation and assessment, research and analytics, creative and formulation development, marketing and merchandising and supply chain fundamentals.To learn more about Tru Fragrance and the Tru story behind the brand, visit www.trufragrance.com or www.facebook.com/TruFragrance.

    About Danny Seo
    When America wants to get the best ideas for living green, they turn to Danny Seo. Danny’s creative how-to approach towards green living is the blueprint for Danny Seo Media Ventures, which include a multi-platform portfolio of products, corporate partners, and media properties all designed to help people live with great style and sustainability. The author of 9 bestselling books with over 1 million copies in print, Danny also pens the daily nationally syndicated column “Do Just One Thing” distributed by Universal Syndicate. As a regular contributor to NBC’s The Today Show, Danny is also developing new television programming to complement his work and businesses to debut in 2013. The merchandising arm includes an extensive collection of Danny Seo branded home items sold in stores like TJ Maxx, Marshalls and HomeGoods that includes furniture, bakeware & cookware, candles, seasonal decorative items, lighting, flooring, mirrors, pet products, stationary, gardening equipment and more. You can learn more at dannyseo.com.

  • Jun 14, 2012 || Buckle Launches “Sinful for Her” Eau de Parfum

     

    The first women’s perfume for the Affliction brand, Sinful for Her is available exclusively at Buckle

    CHICAGO–(BUSINESS WIRE)–Custom fragrance development company Tru Fragrance today announced the launch of “Sinful for Her” Eau de Parfum, a sexy and edgy new women’s fine fragrance available exclusively at Buckle stores throughout the U.S. and online. The first female fragrance from the Affliction brand, the perfume is an extension of the widely popular Sinful women’s apparel line.

    “Through our work with Buckle, Sinful apparel customers now have the ultimate accessory to complete their look and style, a fine fragrance that invokes what they love most about the brand”

    “Buckle has become a destination for the ‘Sinful’ girl, so it seemed natural to expand her experience into fragrance. As the exclusive retailer of the Sinful perfume, we can give her something she can’t find anywhere else,” said Melissa Franzen, divisional merchandising manager, women’s merchandising, Buckle. “Like the apparel, the perfume invokes a fierce, edgy energy that resonates well with our customer.”

    FULL STORY
  • Jun 7, 2012 || Tru Fragrance Launches First-Ever Municipal Initiative to “Grow” a Custom Fine Fragrance

    Transforming public spaces into floral gardens whose aromas will be captured in a one-of-a-kind Chicago-inspired perfume, Tru Blooms Chicago will benefit public parks, community nonprofits and workforce development

    CHICAGO–(BUSINESS WIRE)–Custom fragrance development company Tru Fragrance today announced the launch of Tru Blooms Chicago, a groundbreaking community initiative debuting in Chicago. Tru Blooms Chicago is the first project of its kind where a city has come together to fulfill a mission of sustainability, urban beautification and job creation through the planting of flowers and gardens specifically for the development of a fragrance. The initiative will transform the city’s public and neighborhood green spaces into growing spaces for flowers whose distinctive, fragrant notes will be captured in a limited edition perfume.

    “We hope this first year initiative leads us to a sustainable program of annually growing, harvesting and producing a city grown perfume.”

    Pioneered, developed and underwritten by Tru Fragrance, Tru Blooms Chicago is a joint effort between the leading fragrance company, the city and community organizations including the Chicago Park District, the Chicago Botanic Garden, Growing Power, Growing Home and NeighborSpace.

    “The City of Chicago is focused on fostering the strong and growing economic opportunities and job creation associated with sustainability,” said Karen Weigert, chief sustainability officer for the City of Chicago. “This program is an innovative partnership that will create jobs and build economic growth in Chicago, while highlighting the value of sustainable business in the city.”

    Tru Blooms Chicago launches today with the groundbreaking of a half-acre garden in Grant Park. Roses, lavender and violets, the Illinois state flower, are being planted in gardens and flowers beds throughout the city, including Chicago Botanic Garden’s Windy City Harvest, Green Youth Farm and Cook County Boot Camp urban agriculture programs; Growing Home’s Englewood garden; Water Tower Place and neighborhood gardens managed by NeighborSpace. Farmers employed through a combination of local nonprofits will cultivate the flowers throughout the growing season, culminating in the creation of a custom women’s fragrance infused with the flowers’ unique aromas.

    “We were inspired to give back to the city that has been home to Tru Fragrance for more than 40 years, and has nurtured our significant growth and success, through the creation of a perfume that belongs solely to Chicago and its citizens,” said Monte Henige, CEO and owner, Tru Fragrance. “We hope this first year initiative leads us to a sustainable program of annually growing, harvesting and producing a city grown perfume.”

    Designed, created and produced by Tru Fragrance, the Tru Blooms Chicago First Harvest Limited Edition Eau de Parfum will be one-of-a-kind – like the flowers and gardens themselves, which, along with their growing conditions, can never again be perfectly duplicated. The exclusive fragrance will be available in three sizes (15ml, 50ml and 100ml) and will retail for $15-$60. Tru Blooms Chicago will be offered in limited quantities at select Chicago-area retail locations and online at www.trubloomschicago.com beginning October 15, 2012, and is available for preorders online in August 2012.

  • Jun 6, 2012 || NBC Chicago gets a perfume

    Chicago is getting it’s own perfume made from roses, violets and lavender that’s  being grown right here in the city.

    FULL STORY
  • Jun 6, 2012 || Fox News – New Perfume Capturing the Essence of Chicago

    Chicago partnered with a perfume company to create a unique scent, capturing the  essence of the city. Tru Fragrance CEO Monte Henige talked about helping to  create this new scent.

    FULL STORY
  • Jun 6, 2012 || TRU FRAGRANCE LAUNCHES FIRST-EVER MUNICIPAL INITIATIVE TO “GROW” A CUSTOM FRAGRANCE

    CHICAGO, Ill. – (June 6, 2012) – Custom fragrance development company Tru Fragrance today announced the launch of Tru Blooms Chicago, a groundbreaking community initiative debuting in Chicago. Tru Blooms Chicago is the first project of its kind where a city has come together to fulfill a mission of sustainability, urban beautification and job creation through the planting of flowers and gardens specifically for the development of a fragrance. The initiative will transform the city’s public and neighborhood green spaces into growing spaces for flowers whose distinctive, fragrant notes will be captured in a limited edition perfume.

    Pioneered, developed and underwritten by Tru Fragrance, Tru Blooms Chicago is a joint effort between the leading fragrance company, the city and community organizations including the Chicago Park District, the Chicago Botanic Garden, Growing Power, Growing Home and NeighborSpace.

    “The City of Chicago is focused on fostering the strong and growing economic opportunities and job creation associated with sustainability,” said Karen Weigert, chief sustainability officer for the City of Chicago. “This program is an innovative partnership that will create jobs and build economic growth in Chicago, while highlighting the value of sustainable business in the city.”

    Tru Blooms Chicago launches today with the groundbreaking of a half-acre garden in Grant Park. Roses, lavender and violets, the Illinois state flower, are being planted in gardens and flowers beds throughout the city, including Chicago Botanic Garden’s Windy City Harvest, Green Youth Farm and Cook County Boot Camp urban agriculture programs; Growing Home’s Englewood garden; Water Tower Place and neighborhood gardens managed by NeighborSpace. Farmers employed through a combination of local nonprofits will cultivate the flowers throughout the growing season, culminating in the creation of a custom women’s fragrance infused with the flowers’ unique aromas.

    “We were inspired to give back to the city that has been home to Tru Fragrance for more than 40 years, and has nurtured our significant growth and success, through the creation of a perfume that belongs solely to Chicago and its citizens,” said Monte Henige, CEO and owner, Tru Fragrance. We hope this first year initiative leads us to a sustainable program of annually growing, harvesting and producing a city grown perfume.”

    Designed, created and produced by Tru Fragrance, the Tru Blooms Chicago First Harvest Limited Edition Eau de Parfum will be one-of-a-kind – like the flowers and gardens themselves, which, along with their growing conditions, can never again be perfectly duplicated. The exclusive fragrance will be available in three sizes (15ml, 50ml and 100ml) and will retail for $15-$60. Tru Blooms Chicago will be offered in limited quantities at select Chicago-area retail locations and online at www.trubloomschicago.com beginning October 15, 2012, and is available for preorders online in August 2012.

    For more details on Tru Blooms Chicago, visit www.trubloomschicago.com. Learn more about Tru Fragrance at www.trufragrance.com or www.facebook.com/TruFragrance.

    About Tru Fragrance
    A custom fragrance development company that creates, manufactures and markets private brand fragrances for niche and specialty retailers worldwide, Tru Fragrance (formerly “Romane Fragrances”) develops custom fragrances and scented brand extensions in the fragrance, bath and body, and skincare categories. With 42 years of experience, Tru Fragrance offers custom brand development backed by consumer insight, design and formulation expertise, and extensive marketing and merchandising strategies for independent and boutique retailers, specialty chain stores, online retail and mass merchandisers in every retail price point ranging from $9.99 to $99.00. The company offers an “industry first” category management system that takes retailers through every step of the branded fragrance process including brand interpretation and assessment, research and analytics, creative and formulation development, marketing and merchandising and supply chain fundamentals. To learn more about Tru Fragrance and the Tru story behind the brand, visit www.trufragrance.com or www.facebook.com/TruFragrance.

  • Apr 27, 2012 || FRANCESCA’S COLLECTIONS MARKS FORAY INTO FRAGRANCE WITH LAUNCH OF FRANCESCA’S COLLECTIONS SIGNATURE AND INDIGO WATERS

    CHICAGO, Ill. – April 26, 2012 – Custom fragrance development company Tru Fragrance today announced the launch of the first branded fragrances from Francesca’s Collections, one of the fastest-growing women’s fashion retailers in the country. Available for purchase exclusively at Francesca’s Collections stores starting May 1, Francesca’s Collections Signature and Francesca’s Collections Indigo Waters are the first fragrances from the popular retailer, a publicly held company that has built its business on providing shoppers with an eclectic, carefully chosen assortment of treasured items.

    “Francesca’s provides a unique shopping experience; each boutique is distinctive, a treasure chest overflowing with gifts, apparel, home accessories and jewelry that reflect the most fashionable styles and desired items from all over the world. These fragrances were carefully designed to deepen a connection with the store, allowing each patron to take a piece of Francesca’s with her when she leaves,” said Sei Jin Alt, chief merchandising officer for Francesca’s Collections. “We are always striving to give our customers something special and one-of-a-kind, that extra edge to finish off her outfit and make her feel beautiful.”

    Francesca’s Collections Signature is inspired by the intricate patterns of the native tile work, rugs, tapestries, pottery and architecture found in Morocco, featuring top notes of fresh bergamot and orange segments, mid notes of sensual jasmine and exotic rose, and base notes of white patchouli, vetiver and creamy vanilla. Francesca’s Collections Indigo Waters takes the wearer away to a beautiful tropical locale, capturing the essence of the vibrant sun and crisp blue waters of the Caribbean coastline. The fruity floral blend unfolds with notes of bergamot, grapefruit and freesia, followed by jasmine, rose and violet, and setting with patchouli, musk, amber and blonde woods.

    “The Signature scent embodies Francesca’s with notes that are both wearable and unique. Indigo Waters gives our shopper a secondary scent to wear, the essence of spring and summer in a bottle,” comments Alt.

    For their first venture into the fragrance category, Francesca’s Collections worked with custom fragrance development company Tru Fragrance to bring both Signature and Indigo Waters to life. “With such strong loyalty among current customers, fragrance was a natural evolution for Francesca’s,” said Monte Henige, CEO and founder of Tru Fragrance. “We have been thrilled to work with Francesca’s from conception to launch, finding the perfect scents to reinforce the sophisticated taste and worldly desires of the Francesca’s shopper, and take her on a journey to a location around the globe each time she wears either perfume.”

    Francesca’s Collections Signature and Indigo Waters will be available exclusively at Francesca’s Collections stores starting May 1, 2012. For a full list of retail locations, please visit francescascollections.com.

    About Francesca’s Collections
    Since opening its first store in 1999, Francesca’s Collections has become one of the fastest-growing women’s fashion retailers in the country. This publicly held company, with locations in over 41 states, provides its shoppers with an eclectic, carefully chosen assortment of treasured items. Francesca’s provides this unique shopping experience to our patrons by taking its inspiration from travelers who search the world for beautiful luxuries and gifts to bring to their friends and family. When shoppers visit Francesca’s they will find that each boutique is a treasure chest overflowing with gifts, apparel, home accessories, and jewelry that reflect the most fashionable styles and desired items from all over the world. Learn more at www.francescascollections.com.

  • Apr 17, 2012 || Tru Fragrance Predict Mandarin To Be Summer’s Hottest Fragrance Trend

    Mandarin is the “HipNote” at the forefront of the summer season’s most significant fragrance launches

    CHICAGO, Ill. – (April 17, 2012) – Custom fragrance development company Tru Fragrance today announced mandarin as the fragrance “HipNote” for summer 2012. Tru reports that the fresh, energetic, sweet and tangy notes of mandarin will be featured in summer’s hottest men’s and women’s fragrance launches from other top brands including Coach Summer Edition 2012, Nine West Love Fury, Sinful for Her by The Buckle, Francesca’s Collections Signature and Allure Homme Sport Eau Extrême by Chanel.

    Tru Fragrance draws on more than 42 years of experience creating, manufacturing and marketing private brand fragrances for niche and specialty retailers worldwide to identify the seasonal HipNote. Tru Fragrance defines a HipNote as a fragrance note that the brand’s product development experts are newly tracking as on-trend for the following season.

    “Overseeing the fragrance development process from conception to market, it is our job to be at the pulse of industry trends and what is appealing to today’s consumers,” said Renee Bukowski, senior product development manager for Tru Fragrance. “For summer 2012, consumers are looking for something new and unique to celebrate the season. Known to develop the imagination and enhance creativity, mandarin is the ultimate summer scent, offering a fresh and energetic take for warmer weather.”

    Not limited to fragrance, mandarin madness is sweeping fashion runways, the cosmetics industry, home décor and accessories. Pantone has cited Tangerine Tango (a variation of mandarin) as the 2012 Color of the Year. In entertainment, bright and fiery mandarin is featured heavily in the film currently topping the box office, “Hunger Games.” Both visually and olfactory, mandarin is bright, hopeful and optimistic.

    To commemorate mandarin as the summer HipNote, Tru Fragrance partnered with award-winning perfumer Kevin James Verspoor of renowned fragrance house Drom Fragrances to develop a unique, limited-edition mandarin fragrance. Verspoor’s mandarin interpretation is a crisp, fresh, energizing mandarin eau de cologne coupled with a transparent floralcy weaved throughout the fragrance and balanced by sensual woods. According to Verspoor, it is “a modernized unisex fragrance for all to enjoy.”

    Simply known as “HipNote Mandarin,” Tru Fragrance’s limited edition summer HipNote fragrance is not available for purchase at retail; however consumers will have the opportunity to request a complimentary sample of the one-of-a-kind scent via “Hipnozes by Tru Fragrance” on Facebook, a dynamic, interactive online community that connects consumers who share a passion for fragrance, beauty and fashion. To learn more about mandarin as the Tru Fragrance summer HipNote, visit www.facebook.com/Hipnozes.

  • Nov 3, 2011 || Romane Fragrances Rebrands to Tru Fragrance Redefining Its True Leadership Position in the Private Label Fragrance Space

  • Oct 28, 2011 || Crash & Burn Fragrance