Monte HenigeCEO, Owner
Driven by the passion to create and grow brands and the desire to be in an exciting consumer-driven business, Monte purchased Tru Fragrance (then Romane) in 2006. With its 40+ year history and sterling reputation for customer service, Monte saw the opportunity to create an environment of innovation and entrepreneurship. In addition to his role as CEO of Tru, Monte has been an investor, strategic advisor, board member and principal in several business enterprises across a broad spectrum of products and services for more than a decade.
Eric BilenkoChief Operations Officer
Eric leads a team of innovative professionals to provide our clients with insightful, creative solutions focused on transparency, thought leadership and trust. With a 15+ tenure in investment banking and CPG, Eric’s history of creating transformative client experiences through trust and creativity has fueled the growth of Tru and its clients.
Brad WallaceChief Financial Officer
Brad oversees the financial management of Tru while spearheading innovative financial models and forecasting tools adapted to the changing landscape of the industry. Before joining Tru, Brad was with Oppenheimer & Co where he specialized in the healthcare sector analysis, raising money through equity offerings and advising on M&A deals.
Mark MagliaroEVP Strategic Alliance Officer
With an eye for untapped opportunity and a passion for the business of beauty, Mark identifies, develops and secures new client partnerships across a breadth of global channels. With over 25 years of experience in fragrance, Mark’s history includes transformative leadership roles at Ungerer & Co. and Fragrance Resources.
Reagan HeidelbergEVP Category Development
Driven by an innate enthusiasm for people and relationships, Reagan provides leadership in identifying and developing industry-leading talent, ultimately supporting Tru and our clients' strategic growth. Her deep experience in Category Development provides a foundation of business insight and mentorship that supports the development of our cross-functional team in partnership Tru’s accounts. Reagan began her career at L’Oreal Paris, where she was honored with various account management and cross-functional leadership awards.
MarieAnna FerdinandEVP Fragrance Development
MarieAnna’s passion for fragrance stems from a deep understanding of the category’s ability to tap into the heart of emotion, memory and personality. In over 10 years at Tru, MarieAnna’s international olfactive training, design instinct, and boundless curiosity about consumers’ connection to scent has been the foundation for industry-benchmark private label fragrance portfolios and over 100 fragrance launches.
Jake NagleSenior Creative Director
A storyteller at heart, Jake guides Tru’s creative development vision, leading a dynamic team of designers who balance engaging, on-brand execution with insightful strategic vision. An industry veteran, Jake began his career at global fragrance house Firmenich in a design and marketing capacity where he supported the development of many of the industry’s most influential brands.
Ann Colville SommaVP Product Innovation
Ann is deeply engaged in creating growth opportunities through innovation and trend-right design and branding. The founder of leading beauty trend site Cult of Pretty, Ann is passionate about the evolving landscape of beauty and its connection to consumers on and offline. Prior to Tru, Ann was the lead product developer behind the innovative EOS brand, and a driving force on trend-setting projects in both mass and prestige channels at companies including Estée Lauder.
Dan HoweEVP of Operations & Vendor Relations
Ingrained with a passion for excellence, Dan manages all customer care and quality assurance functions, production, and vendor relations. Dan’s results-driven approach is informed by over 25 years in finance, including strategic leadership roles at the Chicago Stock Exchange and E*TRADE Financial.