Creating a Brand
At Tru Fragrance, we are constantly sharpening our skills by launching our own fragrance brands in a variety of trade classes and diverse consumer segments of the business. This allows us to stay sharp and dialed into the ever-changing needs and desires of the consumer.
Every created fragrance brand we've launched was inspired by the key consumer insights that drove the brand development strategy. Using this approach, we are able to create distinctive scents that appeal to each brand’s target market and forge an emotional connection with consumers.