Men’s Fragrances

We are a fragrance manufacturer that creates, builds and markets trend right fragrance and beauty brands. Preview below a sample of some of our portfolio. Learn more about our fragrance development process.

  • BKE Sport

    BKE Sport

    Launched: December 2012

    Brand: Private Label Men's

    Targets: Young men 20-25

    Packaging: BKE Sport packaging and fragrance infuses sport into fine fragrance. The ergonomically designed bottle and overcap functions as a single unit that can be used on the go as well as a statement piece.

    Top Notes: Mandarin, Verbena, Sparkling Pear

    Mid Notes: Fresh Sage, Geranium, White Ginger

    Base Notes: Amber, Cedarwood, Warm Sandalwood

    Price: 39.95

    Website: www.buckle.com

  • Private Label Men's Fragrance Development - Affliction Cologne from Tru Fragrance

    Affliction

    Launched: Holiday 2010

    Brand: Private label men’s fragrance

    Targets: 25 to 35-year-old masculine males who demand attention and enjoy rock music, lifting weights and mixed martial arts

    Packaging: 4 oz. whiskey-stained bottle framed with distressed leather and African rust metal details. Encased in an Affliction black metal collector’s tin.

    Top Notes: Lemon, persimmon and pear

    Mid Notes: Cade wood, jasmine and juniper

    Base Notes: Sweet almond, mahogany, tonka bean, patchouli and musk

    Price: $59.95

    Exclusively sold at Buckle Stores and Buckle.com

  • Rock Revival Him

    Rock Revival for Him

    Launched: December 2012

    Brand: Private Label Men's

    Targets: Free-Spirited. Independent. Alive. Undeniable Attraction. This fragrance makes the Rock Revival guy feel confident and masculine, but it doesn’t overpower him. Young men 18-25

    Packaging: Color story focuses on grey in various textures, metal, leather and stained glass. The custom cap sits flush with the masculine bottle. A leather branded tag sleeve wraps the bottle

    Top Notes: Fresh Cardamom, Provence Lavender, Juicy Mandarin

    Mid Notes: Water Fall Accord, Cashmere Woods, Freesia

    Base Notes: Blue Cypress, Sexy Musks, Rich Amber, Blonde Patchouli

    Price: 59.95

    Website: www.buckle.com

  • Private Label Men's Cologne Development - Buckle Black from Tru Fragrance

    Buckle Black

    Launched: Summer 2010

    Brand: Private label men’s cologne

    Targets: 25 to 30-year-old sophisticated, young males with a mysterious edge

    Packaging: Smooth, soft-touch bottle with black metal logo plate and cap

    Top Notes: Rain Accord, Star Anise and Verbena

    Mid Notes: Fresh basil, clary sage and cypress

    Base Notes: Suede, exotic woods and sheer patchouli

    Price: $39.95

    Exclusively sold at Buckle Stores and Buckle.com

  • Private Brand Men's Cologne Leather Created by Tru Fragrance

    Leather

    Launched: Summer 2011

    Brand: Tru Fragrance created brand

    Targets: 35 to 50-year-old masculine and sophisticated males who enjoy a western lifestyle

    Packaging: Leather-style embossed box that compliments a masculine bottle adorned with a synthetic leather medallion with metal detailing

    Top Notes: Lime, violet leaves and marine notes

    Mid Notes: Tuscan leather and Virginia cedar wood

    Base Notes: Tonka bean, patchouli and skin musk

    Price: $35.00

  • tru-american

    Tru American

    Launched: Fall 2012

    Brand: Private Label Men's

    Targets: Targets 25-45 year old western or main stream guy who admires and respects this country. For the pride of our great country….and you

    Packaging: Strong, masculine bottle with whiskey colored fragrance, a bold wooden cap and patriotic textured box

    Top Notes: White Ginger, Grapefruit, Fresh Lavender

    Mid Notes: Wild Sage, Black Pepper, Violet Leaf

    Base Notes: Cashmere Woods, White Musks, Amber Crystals

    Price: 35.00

  • Private Brand Men's Cologne Ultimo Created by Tru Fragrance

    Ultimo

    Launched: Spring 2005

    Brand: Tru Fragrance created brand

    Targets: 40 to 60-year-old classic male who wants to make a statement with his fragrance and leave a lasting impression

    Packaging: Masculine bottle, cap and carton design with high-end appeal

    Top Notes: Bergamot and mint

    Mid Notes: Cinnamon, vetiver and lavender

    Base Notes: Amber and vanilla

    Price: $45.00

    Website: www.ultimoman.com

  • Private Brand Men's Cologne Ultimo Noir Created by Tru Fragrance

    Ultimo Noir

    Launched: Summer 2009

    Brand: Tru Fragrance created brand

    Targets: 30 to 55-year-old sophisticated males who have classic tastes with a modern appeal

    Packaging: Masculine bottle, cap and carton design with a sophisticated, clean look

    Top Notes: Grapefruit, cypress, and fresh green accords

    Mid Notes: Tobacco flower, nutmeg and clove

    Base Notes: Suede and skin musk

    Price: $45.00

    Website: www.ultimoman.com

  • Private Brand Men's Cologne Undisputed Created by Tru Fragrance

    Undisputed

    Launched: November 2011

    Brand: Tru Fragrance Created Brand

    Targets: Undisputed appeals to the adrenaline seeking rodeo cowboy and all men who love the thrill of victory—Tru Fragrance created brand

    Packaging: Masculine bottle design featuring a champion metal belt buckle medallion and a silver foil detailed box.

    Top Notes: Fresh Ozone, Energized Bergamot, Zesty Mandarin

    Mid Notes: Clary Sage, Lavender, Violet Leaf, Nutmeg

    Base Notes: Tumbleweed Accord, Amber Wood, Tonka Bean

    Price: $35.00