Private Label Fragrances

We are a fragrance manufacturer that creates, builds and markets trend right fragrance and beauty brands. Preview below a sample of some of our portfolio. Learn more about our development process for this category.

  • Francesca's Tuileries

    Francesca’s Tuileries

    Launched: January 2013

    Brand: Private Label Women's

    Targets: Women 20-25 who enjoy walking through a Parisian garden on a windy spring day

    Packaging: The packaging offers a fresh spin on this fresh floral fragrance!

    Top Notes: Sparkling citron and apple

    Mid Notes: jasmine and hyacinth

    Base Notes: Soft white amber and musk

    Price: 28.00

    Website: www.francescas.com

  • So Smitten

    So Smitten by Charming Charlie

    Launched: August 2012

    Brand: Private Label Women's

    Targets: The accessory diva in all females 18-28 years old!

    Packaging: So Smitten comes with an accessory! The flower adorning the bottle is actually removable and is a ring.

    Top Notes: Moroccan Quince, Bergamot Flower

    Mid Notes: Pink Jasmine, White Hyacinth, Iris Blossom

    Base Notes: Crisp Musk, Cedar, Sandalwood

    Price: 34.97

    Website: - http://www.charmingcharlie.com/cc/about/genericContent.jsp?contentId=fun

  • Forever Charmed

    Forever Charmed by Charming Charlie

    Launched: August 2012

    Brand: Private Label Women's

    Targets: 28-35 year olds who love freah florals and accessories!

    Packaging: Forever Charmed comes with an accessory! The chain link adornment that is draped over the bottle is actually removable and is a bracelet.

    Top Notes: Lush Gardenia Petals, Brazilian Bergamot

    Mid Notes: Orange Blossom, Egyptian Jasmine, Pink Honeysuckle

    Base Notes: Blonde Wood, Creamy Musk

    Price: 34.97

    Website: http://www.charmingcharlie.com/cc/about/genericContent.jsp?contentId=fun

  • BKE Sport

    BKE Sport

    Launched: December 2012

    Brand: Private Label Men's

    Targets: Young men 20-25

    Packaging: BKE Sport packaging and fragrance infuses sport into fine fragrance. The ergonomically designed bottle and overcap functions as a single unit that can be used on the go as well as a statement piece.

    Top Notes: Mandarin, Verbena, Sparkling Pear

    Mid Notes: Fresh Sage, Geranium, White Ginger

    Base Notes: Amber, Cedarwood, Warm Sandalwood

    Price: 39.95

    Website: www.buckle.com

  • Tru Blooms

    Tru Blooms

    Launched: October 2012

    Brand: Tru Branded Product

    Targets: Tru Blooms draws attention with its limited editon, 1st of its kind, grown local temtation. The heart of this fragrance was grown in gardens around the city of Chicago. Women 18-60.

    Packaging: Rounded bottle with purple flowers imprinted on the carton and bottle with a customized Tru Blooms collar and a beautiful bamboo cap.

    Top Notes: Ruby Red Grapefruit, Apple Blossom, Watery Cucumber

    Mid Notes: Lily of the Valley, Lush Magnolia, Sheer Rose, Violet Petals, Lavender, Night Blooming Tuberose

    Base Notes: Eco-Santal, Blonde Wood, White Amber, Sensual Skin Musk

    Price: 65.00

    Website: www.trubloomschicago.com

  • Rock Revival Her

    Rock Revival for Her

    Launched: December 2012

    Brand: Private Label Women's

    Targets: Free-Spirited. Lively. Undeniable Attraction. This fragrance reinforces the Rock Revival girl’s zest for life, classic beauty, and the all encompassing feeling of truly living life.Young women 18-25

    Packaging: A beautifully feminine pearly white bottle ingrained with copper flecks, flush fitted custom cap covered in precious sparkling rhinestones. A showpiece accessory for every woman. The sparkling copper flecked carton completes the decadent package.

    Top Notes: Pink Apples, Crisp green nuances, Fresh Mandarin

    Mid Notes: Magnolia, Plum Blossoms, Pink Peony

    Base Notes: White Musk, White Oak, Golden Amber

    Price: 49.95

    Website: www.buckle.com

  • Private Label Men's Fragrance Development - Affliction Cologne from Tru Fragrance

    Affliction

    Launched: Holiday 2010

    Brand: Private label men’s fragrance

    Targets: 25 to 35-year-old masculine males who demand attention and enjoy rock music, lifting weights and mixed martial arts

    Packaging: 4 oz. whiskey-stained bottle framed with distressed leather and African rust metal details. Encased in an Affliction black metal collector’s tin.

    Top Notes: Lemon, persimmon and pear

    Mid Notes: Cade wood, jasmine and juniper

    Base Notes: Sweet almond, mahogany, tonka bean, patchouli and musk

    Price: $59.95

    Exclusively sold at Buckle Stores and Buckle.com

  • Private Label Men's Cologne Development - Buckle Black from Tru Fragrance

    Buckle Black

    Launched: Summer 2010

    Brand: Private label men’s cologne

    Targets: 25 to 30-year-old sophisticated, young males with a mysterious edge

    Packaging: Smooth, soft-touch bottle with black metal logo plate and cap

    Top Notes: Rain Accord, Star Anise and Verbena

    Mid Notes: Fresh basil, clary sage and cypress

    Base Notes: Suede, exotic woods and sheer patchouli

    Price: $39.95

    Exclusively sold at Buckle Stores and Buckle.com

  • Private Label Perfume Development - Crash & Burn Women's Tru Fragrance

    Crash & Burn

    Launched: Fall 2010

    Brand: Private label perfume

    Targets: 18 to 21-year-old females who have a rock ‘n’ roll edge and love for beauty

    Packaging: Feminine, faceted glass with black crackle finish and charms dangling from the neck to represent beauty, soul and rock ‘n’ roll

    Top Notes: Green apple skin, summer melons, cassis berries and sparkling green accord

    Mid Notes: Night-blooming jasmine, white magnolias and violet petals

    Base Notes: Skin musk, blonde woods and amber crystals

    Price: $39.95

    Exclusively sold at Buckle Stores and Buckle.com

  • francescas-indigo-waters

    Francesca’s Indigo Waters

    Launched: April 2012

    Brand: Private label women’s fine fragrance

    Targets: Women 18-40

    Packaging: The crisp blue waters of the Caribbean coastline and lively indigenous elements of the area inspire Indigo Waters. Francesca’s Collection Indigo Waters captures the essence of the vibrant sun, energy and tropical fruits.

    Top Notes: Bergamot, Grapefruit, Freesia

    Mid Notes: Jasmine, Rose, Violet

    Base Notes: Patchouli, Musk, Amber, Blonde Woods

    Price: $28.00

    Website: www.francescacollection.com

    Available exclusively at Francesca’s Collection.

  • francescas-signature

    Francesca’s Signature

    Launched: April 2012

    Brand: Private label women’s fine fragrance

    Targets: Women 18-40

    Packaging: Inspired by the intricate patterns of artwork found in Morocco. Francesca’s Collection Signature reinforces women’s sophisticated taste and worldly desires.

    Top Notes: Fresh Bergamot, Orange Segments

    Mid Notes: Sensual Jasmine, Exotic Rose

    Base Notes: White Patchouli, Vetiver, Creamy Vanilla

    Price: $28.00

    Website: www.francescacollection.com

    Available exclusively at Francesca’s Collection.

  • LaceNoir

    Lace Noir

    Launched: November 2011

    Brand: Private label women’s fragrance

    Targets: Created for the woman who is feminine and alluring, Lace Noir enhances a woman's seductive charms.

    Packaging: A striking bottle draped in black lace detailing accented by an elegant silver logo. The lace pattern is carried over to the pearl-colored box for maximum shelf appeal.

    Top Notes: Peach Nectar, Wild Berry Granita, Vibrant Citrus

    Mid Notes: Gardenia Blossom, Star Jasmine

    Base Notes: Creamy Woods, Melted Caramel Toffee

    Price: $24.97

    Available exclusively at Charming Charlie stores. Go to www.charmingcharlie.com

  • Private Label Young Women's Fragrance Refuge Perfume from Tru Fragrance

    Refuge

    Launched: 1/23/07

    Brand: Private Label Junior's fragrance

    Targets: Created for the young women 15-22.

    Packaging: Striking bottle and carton with vibrant pink floral design

    Top Notes: Tart Cassis, Sea Spray, Water Violet, Star Jasmine

    Mid Notes: Yellow Raspberry, White Peach, Lemon Leaf, Green Apple

    Base Notes: Indian Sandalwood, Tahitian Vanilla Bean, Sheer Musk

    Price: $10.50

    Available exclusively at Charlotte Russe stores. Go to charlotterusse.com to find a store near you.

  • sinful

    Sinful

    Launched: May 2012

    Brand: Private label women’s fine fragrance

    Targets: Young women 16-24

    Packaging: Sinful’s signature wings dominate in a metalized finish. The Sinful logo medallion encrusted with jewels adds sparkle to the vibrant pink bottle

    Top Notes: Mandarin, Grapefruit, Raspberry

    Mid Notes: Rose, Gardenia, Sparkling Mimosa

    Base Notes: Sandalwood, Patchouli, Tonkabean

    Price: $49.95

    Website: www.Buckle.com

    Available exclusively at Buckle stores.

  • tru-american

    Tru American

    Launched: Fall 2012

    Brand: Private Label Men's

    Targets: Targets 25-45 year old western or main stream guy who admires and respects this country. For the pride of our great country….and you

    Packaging: Strong, masculine bottle with whiskey colored fragrance, a bold wooden cap and patriotic textured box

    Top Notes: White Ginger, Grapefruit, Fresh Lavender

    Mid Notes: Wild Sage, Black Pepper, Violet Leaf

    Base Notes: Cashmere Woods, White Musks, Amber Crystals

    Price: 35.00