Why A Private Label Fragrance?

Brands throughout the world are using private label fragrances as a powerful way to reinforce their brand message. Fragrance has become one of the most attractive retail categories because it delivers a comprehensive brand experience. Here are just a few of the key benefits private label fragrances provide:
  • A powerful sensory connection back to your core brand
  • A daily touch point for your brand
  • High initial and maintained margins
  • High turns relative to other retail categories
  • A product that can be both a planned purchase or impulse buy
  • Few if any markdown dollars
  • Excellent profit-per-square-inch returns on space allocation
  • Long product lifecycles
  • Extension opportunities into other beauty product categories
  • Upside for portfolio growth beyond a single private label fragrance brand
View our private label fragrance product portfolio, or contact Tru Fragrance today to learn more.