Why A Private Label Fragrance?
Brands throughout the world are using private label fragrances as a powerful way to reinforce their brand message. Fragrance has become one of the most attractive retail categories because it delivers a comprehensive brand experience.
Here are just a few of the key benefits private label fragrances provide:
- A powerful sensory connection back to your core brand
- A daily touch point for your brand
- High initial and maintained margins
- High turns relative to other retail categories
- A product that can be both a planned purchase or impulse buy
- Few if any markdown dollars
- Excellent profit-per-square-inch returns on space allocation
- Long product lifecycles
- Extension opportunities into other beauty product categories
- Upside for portfolio growth beyond a single private label fragrance brand
View our private label fragrance product portfolio
, or contact Tru Fragrance today
to learn more.