Why A Private Label Fragrance?

Brands throughout the world are using private label fragrances as a powerful way to reinforce their brand message. Fragrance has become one of the most attractive retail categories because it delivers a comprehensive brand experience. Here are just a few of the key benefits private label fragrances provide:

• A powerful sensory connection back to your core brand
• A daily touch point for your brand
• High initial and maintained margins
• High turns relative to other retail categories
• A product that can be both a planned purchase or impulse buy
• Few if any markdown dollars
• Excellent profit-per-square-inch returns on space allocation
• Long product lifecycles
• Extension opportunities into other beauty product categories
• Upside for portfolio growth beyond a single private label fragrance brand

View our private label fragrance product portfolio, or contact Tru Fragrance today to learn more.